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When Markets Get Nervous, These Everyday Businesses Tend to Lead

Leaders-Laggards

When Markets Get Nervous, These Everyday Businesses Tend to Lead

Key Highlights * Investor positioning is shifting toward consumer staples as volatility rises and earnings visibility fades. * Pricing power and brand loyalty are allowing select staples companies to defend margins despite slower growth. * Essential household goods, food, tobacco, and discount retail historically outperform during market corrections. * Predictable cash flows and durable

lock-1 By Michael A. Gayed, CFA